Project Snapshot
| Business | Exotic Pets |
| Location | 4286 Kingston Rd, Scarborough, ON M1E 2M8, Canada |
| Website | instagram.com/exoticpetstoronto/ |
| Year | 2019 |
| Reason | Exotic Pets moved to a new building and needed a storefront fascia sign for their new location. |
Exotic Pets Fascia Sign Project Background
Exotic Pets is a small pet store in Scarborough, Ontario specializing in uncommon and common pets such as snakes, guinea pigs, birds, and more.
The company hired 6ix Signs to create a new fascia sign for the front of their new location in a shopping plaza off Kingston Rd. The primary challenge was to create a sign that illustrated what the business was about and stood out among the many other businesses and fascia signs in the plaza.
As a part of the solution, 6ix Signs was able to work with the branding of Exotic Pets and ensure everything remained consistent. We were able to update the fascia sign design from the older building and improve it while still maintaining the look and feel so that previous customers would recognize it.
The above image shows the older sign from the previous Exotic Pets location. Below is the newer sign located on their new Kingston Road location. The new sign, while similar to the older one in terms of the graphics, removed one of the phone numbers to remove confusion around contact information.
The colors on the new sign are also brighter, which helps the sign stand out against the building. Finally, the newer sign brightened the lettering, especially the yellow under the Exotic Pets name to make it easier to read.
How Fascia Signs Can Help Businesses Stand Out and Draw In Foot Traffic and Passerbys
Fascia signs provide plenty of space to help illustrate what your business is all about and help to set customer expectations. Before customers enter your business, your fascia sign can easily set the tone through graphics, text, and other elements critical to your business.
In the case of Exotic Pets, we were able to incorporate some of the various animals the business sells to help illustrate what new customers can expect. These images work well with the window graphic below to create a vibrant and friendly storefront.
Advantages of Fascia Signs
One of the primary advantages of Fascia Signs is the ability to use graphics, text, and other elements to help potential customers understand your business. These signs can help set the tone and put customers in the right mood to buy before stepping foot in the store.
Fascia Signs Help Your Business Stand Out From The Competition
For businesses like Exotic Pets, standing out among the many other businesses on either side is essential for attracting customers. The same holds for any other business in a plaza, shopping mall, industrial park, or crowded urban area that needs to stand out.
The exterior of the building is often the first thing that potential customers see and therefore is prime space for signage and graphics that can entice them to come in. It also helps customers looking for your business more easily find it instead of getting confused with other businesses in the area.
Customers Can Find Information About Your Business After Hours On Your Fascia Sign
Unless your business is open twenty-four hours a day, there will be times when potential customers will show up after hours. Your Fascia sign can provide valuable information such as phone numbers or email addresses so they can contact you and leave a message after hours.
With illuminated fascia signs, it’s even possible for any passersby to see your sign after dark which can help advertise your business. This can easily bring in customers who otherwise wouldn’t know your business existed.
Fascia Signs Are Highly Versatile
Virtually any business can utilize a fascia regardless of the service or products they sell. This is because of the wide range of styles that a fascia sign can be crafted in.
From Luxury businesses like Burberry creating sophisticated fascia signs for mall stores to family hair salons trying to stand out in a business plaza, fascia signs can be used for a wide range of businesses.
Fascia Signs Can Be Used Inside and Outside
Another reason fascia signs are so popular with businesses is they can be used both inside and outside. One of the most popular inside areas for signs is shopping malls and indoor shopping plazas.
Because these signs are so versatile, capable of being illuminated, and large enough to add whatever information is needed, they provide the perfect solution for indoor and outdoor signage and advertising.
Fascia Signs Professionally Designed and Installed By 6ix Signs
A professionally designed and installed sign can be the perfect solution to your business’s signage needs. It can help potential customers better understand your business, set the tone before people walk into your store, and help advertise your business 24 hours a day, 365 days of the year.
It’s essential, however, that your new fascia sign is designed and installed by professionals such as those at 6ix Signs. Many mediocre sign installers can mess up the installation process and cause damage to your building and your brand.
Call the professionals at 6ix Signs today to discuss your perfect signage solution. With decades of experience, we can make sure your sign is designed and installed correctly the first time to create a powerful and positive impact on your customers.
